Deep Eddy - Deep Edna
To celebrate Women's Month, Deep Eddy rebrands as Deep Edna to challenge sexist norms in alcohol branding and advertising.
Art Director - Kat Ashenden
Photographer - Megan Chang
Writer - Joshua Childers
Promotional posters
Microsite + manifesto
SXSW Activation
The Deep Edna Watering Hole is a series of concerts celebrating female musicians. Held during SXSW, the Deep Edna Freddys make an appearance to interact with fans and promote their flavor.
Merchandise Packages
Pin-Up Calendar
